By choosing R-Adserver technology to manage its 250 performance campaigns, B2B marketing forerunner is solidifying the strategic position of R on the SaaS market.
A key player in B2B web marketing niche, Touchvibes is a leader today thanks to its unique strategy centred on campaign ROI and perfect control of all acquisition and retention levers. For Touchvibes, “ The R-Adserver solution is the only one on the market truly adapted to the specific challenges of performance marketing and available in SaaS mode and as a true white label. So opting for R-Adserver to replace DirectTrack is a logical choice “.
The involvement and close collaboration of the Touchvibes and R technical teams made it possible to integrate Touchvibes’ campaigns with R-Adserver gradually, and without interruption, within a few weeks.
For more information about the R-Adserver solution, refer to the section R-Adserver, white label affiliation platform.
