Reactivpub launches Self-Retargeting, the retargeting solution for emailing

Performance marketing specialist Reactivpub breaks new ground by making available to its emailer partners a freely accessible retargeting solution. Launched in July 2011, the scenarios developed by Self-Retargeting optimise the entire operating cycle of email addresses, unlike traditional retargeting solutions.

Building on performance marketing behavioural retargeting innovations developed by R, Self-Retargeting gives publishers a comprehensive retargeting and target optimisation solution driven by scenarios derived from an analysis of the publishers’ addresses. Unlike traditional retargeting solutions, the scenarios developed by Self-Retargeting allow publishers to optimise all aspects of their operation, while combining: optimization of targeting upstream (so as to discard addresses with a low probability of success), various algorithms for retargeting address having expressed interest in an offer or product, and cross-deduplication with the advertiser database.

Guaranteeing the confidentiality and anonymity of addresses, Self-Retargeting can consistently process databases of encrypted or unencrypted emails, allowing publishers and advertisers to choose the level of confidentiality that suits them.

Self-Retargeting enables Reactivpub publishers to boost their eCPMs and decrease duplicate rates. Advertisers are also the main beneficiaries: Self-Retargeting significantly boosts their turnover and optimises their recruitment quality.

About Reactivpub
A France and Europe-wide affiliation platform, Reactivpub is a comprehensive solution based on a service, expertise and technology that allow advertisers and agencies to maximize the ROI of their online communications campaigns and publishers to ratchet up the yield of their advertising inventory. A specialist in ROI and online multichannel acquisition, Reactivpub reaches over 35 million unique visitors in Europe and is constantly innovating for brands through new acquisition and tracking mechanisms. In March 2011, Reactivpub kicked off an exclusive, global service: Costs Per Fan – the first solution for tracking Facebook fan performance.
Reactivpub is a department of “R”, a specialization in performance marketing. .


www.reactivpub.com
contact@reactivpub.com