Reactivpub becomes a Certified Google Ad Exchange Vendor
By joining the limited circle of Certified Google Ad Exchange vendors, performance marketing specialist Reactivpub is able to offer its customers direct access to the Google DoubleClick Ad Exchange real-time marketplace.
Launched by Google in 2009, DoubleClick Ad Exchange (Google Adx) is a marketplace that can optimise the effectiveness, relevance, and profitability of advertising campaigns across the Google digital inventory (Google Display Network, Youtube, AdMob, etc.). One of the key features of Google Adx is that certified vendors can inject their own optimisation data and bidding strategies to meet their own objectives more effectively. The Google Ad Exchange Certified Vendor status is only granted to a limited number of partners who posses not only effective, innovative technology, but who apply confidentiality management which meets the requirements established by global privacy protection organisations (the cookie opt-out principle, European Directive 2009/136/EC, recommendations of the Network Advertising Initiative and the IAB).
For Reactivpub, “This certification is above all a means of offering our customers the effectiveness of the marketplace of one of the largest global advertising networks which operates according to a performance-based model.”
About Reactivpub
A France and Europe-wide affiliation platform, Reactivpub is a comprehensive solution based on a service, expertise and technology that allow advertisers and agencies to maximize the ROI of their online communications campaigns and publishers to ratchet up the yield of their advertising inventory. A specialist in ROI and online multichannel acquisition, Reactivpub reaches over 35 million unique visitors in Europe and is constantly innovating for brands through new acquisition and tracking mechanisms. In March 2011, Reactivpub kicked off an exclusive, global service: Costs Per Fan – the first solution for tracking Facebook fan performance.
Reactivpub is a department of “R”, a specialization in performance marketing. .
www.reactivpub.com
contact@reactivpub.com
