Optin-R, behavioral emailing solution

Implementing a strategy to administer and capitalise on a database of e-mail addresses is a complex operation. Without the necessary expertise, it can be an extremely time-consuming operation that produces a disappointing result.

The Optin-R full-service behavioural e-mailing offer provides a simple solution for owners of Optin e-mail address databases who wish to optimise and capitalise on their addresses by identifying and anticipating user requirements.

Optin-R is based on a simple economic model: the profits generated by an e-mail address database managed by Optin-R are shared with the owner of the addresses, who is a client of Optin-R.

The Optin-R offer is fully compatible with other operating processes, and can also be a source of additional income for owners who already have a strategy for the administration of their database.

Optin-R takes complete charge of managing the e-mail address databases placed under its responsibility, freeing the owners from all operational involvement:

• Marketing, by sending targeted advertisements chosen using in-depth expertise concerning supply and demand in the on-line advertising market.
• Operation. Optin-R’s routing engine optimises deliverability and manages unsubscriptions, bounces, and undeliverables.
• Optimisation of delivery. After an initial analysis and profiling of the addresses, the profiles are enriched dynamically over time by various segmentation, scoring, and behavioural analysis processes. Regular requalification, retargeting, and multi-criteria transverse targeting operations optimise the transformation whilst managing the marketing pressure.

The 100% proprietary Optin-R technology combines a datamining and behavioural analysis engine based on algorithms specifically for performance marketing, a routing engine, and a decisional kernel that develops various scenarios according to a result probability.

Optin-R, from the performance marketing specialist, benefits from the latest innovations developed by R (cloud architecture, behavioural and predictive targeting, Microcycle technology, etc.). A special feature of Optin-R is that it does not require a management program or an operating cycle: the analysis of user behaviour over time and the use of the slightest piece of information related to each delivery allows Optin-R to make the datamining algorithms converge to anticipate the expectations of each user and maximise the effectiveness of deliveries whilst controlling the marketing pressure.

The quality of the recruitment process is an important aspect of the performance of a database: Optin-R accepts only databases that observe legal requirements (data protection act, law on confidence in the digital economy, etc.), collected in an appropriate way and in a context favourable to commercial use.

Optin-R maintains constant and special relationships with the main ISPs and webmail providers to guarantee excellent deliverability. To do this, Optin-R incorporates SMTP authentication mechanisms (Sender ID, Domain Key, etc.) and has agreements with the main operators (feedback loops) to process any complaint or unsubscription request, for fast streamlining of addresses in total transparency with operators and users.

Optin-R has several certifications:

• SenderScore certification granted by ReturnPath, a worldwide reference in the auditing of e-mailing service providers and owners of e-mail address databases. This certification most notably concerns observance of legislation, technical infrastructure (observance of protocols and infrastructures, etc.), implementation of authentication mechanisms required by operators, and reputation with operators and blacklists. It has an excellent reputation with the major operators (Yahoo, Microsoft, AOL, etc.) and allows the holder of the label to considerably increase the efficiency of its deliveries.
  
  
• SuretyMail certification awarded by the Institute for Spam and Internet Public Policy. SuretyMail guarantees the reputation of Optin-R delivery servers to operators and blacklists. This certification acts, on the one hand, as a trusted third party between Optin-R and operators or blacklists by testifying to the identity of Optin-R and its facilities (whitelist), and, on the other hand, as a quality control to confirm the compliance of the entire Optin-R processing chain (routing, uninscription, etc.).

For further information on the labels and certifications held by R, refer to the Certifications and Labels section.

Look at our references and case studies to find out how Optin-R’s full service behavioural e-mailing offer helps companies to optimise and capitalise on their e-mail address databases.

If you would like further information, please contact us.