For every player involved in interactive advertising: media websites, e-merchants, networks, agencies, advertisers, etc., the idea of internalizing your affiliation or advertising deliveries no longer needs to be a complex strategy exclusively reserved for those who are ‘in the know’. The right solution is now accessible to everyone, and it can spectacularly optimise both the effectiveness of your online advertising actions and the yield of your media, whilst federating all of the partners around a common interface, which simplifies the day-to-day management.
R-Adserver is a complete white label and SaaS mode affiliation solution allowing those involved in interactive advertising to manage and optimise the effectiveness of the delivery of their advertising campaigns.
The growth of e-marketing has forced companies and agencies to develop increasingly complex strategies in order to maintain their competitive edge. Whilst conventional solutions focus their functionality on the delivery of advertising elements or tracking and are unable to monitor the chosen strategy (multiple offers, specific remunerations, challenges, etc.), R-Adserver represents a new generation of solutions designed for performance marketing, combining the functionality of an adserver developed specifically for performance marketing, an optimization engine, and an analysis and statistical tracking platform.
The R-Optimizer analysis and optimisation engine integrated in R-Adserver’s eSystems range of intelligent delivery tools (eShops, eTags, eRSS), analyses the behaviour and browsing context of Internet users whilst correlating several factors in real time, and then identifies the advertising message that will have the greatest chance of success. The predictive effectiveness of R-Optimizer even includes the time of the consumers’ life in order to determine their requirements and better target the sales pressure.
By focusing its functionality on sales objectives and results, R-Adserver converts integrated communication budgets from ‘expenditures’ into ‘investments’.
R-Adserver requires no particular technical investment, irrespective of the number of publishers or campaigns. You simply use it via your browser. Its open architecture means that the solution can be quickly integrated into any information system (ERP, CRM, etc.) and allows a level of personalisation.
R-Adserver optimises the yield of your media space and lets you administer delivery on all of your media (websites, blogs, social networks, databases, etc.). R-Adserver’s advanced delivery and reporting functionality simplifies the day-to-day management of your advertising campaigns, and allows you to perform a precise analysis of the levers that generate revenue.
Stop sharing your top publishers; internalise them and optimise your ROI.
Gather your publisher partners around your platform, where you have detailed control over the performance of each medium.
R-Adserver technology and the R-DDN infrastructure hold the Yahoo Third Party Ad Server label, awarded by Yahoo Europe. The most notable requirements for obtaining this label are optimum quality of service (delivery capacity, response time, etc.) and perfect control of security and confidentiality, as well as observance of standards (W3C, etc.) throughout.
For further information on the labels and certifications held by R, refer to the Certifications et labels.
Look at our references and case studies to discover how R-Adserver allows interactive advertising actors to manage and effectively optimize the delivery of their advertising campaigns.
If you would like further information, please contact us.
