In a context where prices tend to rise in every area of e-marketing, controlling costs is becoming an ever-more strategic consideration : the performance marketing or affiliation is a major asset for the purpose of energizing the sale of your products and services or quickly setting up controlled, measured communication. The effectiveness of affiliation comes from its ability to drain a highly qualified audience likely to provide a much higher ROI than traditional methods, whilst still only paying according to results.
Reactivpub, the leading affiliation platform in France and Europe, is a global solution based on a service, an expertise and a technology allowing advertisers and agencies to maximise the ROI of their online communication actions and allowing publishers to increase the yield of their advertising inventory.
Reactivpub benefits from trusting partnerships with many leading publishers in several different sectors, able to generate leads that are relevant to your products and services. Reactivpub’s experts administer and optimise your campaigns by identifying the most suitable partnerships and deploying made-to-measure recruitment tools (event-based operations, competitions, surveys, etc.) and then analysing and optimising the performance of various levers on a day-to-day basis.
Optimise the yield of your media space: Reactivpub works with leading advertisers and offers you a selection of targeted campaigns to capitalise on your audience as much as possible.
Based on R-Adserver (available in white label and SaaS), the Reactivpub platform distributes advertising in an optimum way, measures its effectiveness, and adjusts the performance of each campaign in real time.
The Reactivpub platform has very rich functionality:
R-Optimizer is an analysis and optimisation engine integrated into eSystems (eShops, eTags, eRSS), which correlates several factors in real time to analyse the behaviour and browsing context of Internet users to identify the most appropriate advertising message. The predictive effectiveness of R-Optimizer even includes the time of the consumers’ life in order to determine their requirements and better target the sales pressure.
Reactivpub, R-Optimizer technology and the R-DDN infrastructure hold the Yahoo Third Party Ad Server label, awarded by Yahoo Europe. The most notable requirements for obtaining this label are optimum quality of service (delivery capacity, response time, etc.) and perfect control of security and confidentiality, as well as observance of standards (W3C, etc.) throughout.
For further information on the labels and certifications held by R, refer to the Certifications and Labels section.
Look at our references and case studies to find out how Reactivpub helps companies promote their products and services, and read about all the latest Reactivpub news on www.reactivpub.com.
If you would like further information, please contact us.
