All those involved in interactive advertising want high-performance technology for the management and implementation of their advertising campaigns. Unfortunately, this strategy can be extremely complicated and expensive to implement.
R’s SaaS mode offer allows companies to use advanced applications designed for performance marketing, without the need to invest in hardware and licences or to constantly manage the problems that come with managing a 24/7 service.
Today’s companies naturally choose an OPEX (operating expenditure) strategy rather than a CAPEX (capital expenditure) strategy for their applications. This strategy, encouraged by the growth of cloud computing, distributed architectures, and virtualization technologies, naturally favours SaaS (Software as a Service) mode solutions, an efficient way to access new high-performance applications as soon as possible, at low cost, and without interfering with the existing infrastructure. Designed especially for performance marketing, R-Adserver is a complete white label and SaaS mode affiliation solution that provides companies with a solution to suit the management and optimised delivery of their advertising campaigns, irrespective of the number of users or campaigns or the complexity of their operations, without the need to bear the development and operating costs of a highly technical application.
‘Cloud computing’ denotes a network of shared computer resources that can host applications and services accessible via Internet technologies: cloud architectures can provide access to computing power, storage resources, etc., that are dematerialised and usable on demand. R applications take advantage of the cloud architecture of R-DDN, the distributed network, for e-marketing applications, which provides them with an ideal operating environment. Optin-R, for example, uses cloud architecture comprising about a hundred servers used for the routing of marketing operations and the analysis and processing of data. The flexible nature of this solution gives Optin-R permanent access to optimum and scalable processing capabilities.
R is developing a sustained research and development and technology watch activity to give R applications a head start.
For further information on the labels and certifications held by R, refer to the
Certifications and Labels section.
Look at our references and case studies to discover how R technology allows interactive advertising actors to manage and effectively optimize the delivery of their advertising campaigns.
If you would like further information, please contact us.
