R designs innovative performance marketing and e-marketing solutions allowing companies to energize the sales of their products and services, and giving interactive advertising actors tools to suit their needs.
R was founded in 2005, and its business grew quickly and steadily, supported by:
- Organic growth based on recognised expertise,
- Diversification of offers based on the development of innovative technological solutions for e-marketing,
- Constant investment in research and development.
History and key figures
2005
Creation of R-Adserver technology and launch of Reactivpub.
2006
Growth of Reactivpub business in France.br/>
Turnover €1M, seven employees.
2007
Continued growth of Reactivpub business in France (450 campaigns launched since creation).
Turnover €2.7M (+270%), 13 employees.
2008
Growth of commercial activity in Europe.
Launch of the Optin-R behavioural e-mailing solution.
Launch of the publisher departement.
Creation of the European distribution network R-DDN (R Distributed Diffusion Network).
Promotion of R&D research concerning R-DDN and the R-Optimizer optimization engine by the French Ministry of Research.
Turnover €4.8 M (+178%), 24 employees.
2009
Sales launch of the R-Adserver offer.
Reactivpub and R-Adserver receive the Yahoo Third Party Ad Serverlabel.
Optin-R is SenderScore et SuretyMailcertified.
Promotion of R&D work concerning Optin-R technology by the French Ministry of Research..
Turnover €6.8 M (+142%), 24 employees.
2010
Growth of commercial activity internationally (Brazil, USA, etc.).
Launch of 33 Global Media on the USA, Canadian, and European markets.
R-DDN now gives R’s applications worldwide coverage (including Brazil, USA, and Canada) in addition to Europe.
